About Us

Welcome to WATCH & WATCH, your premier destination in London for exquisite timepieces. Rooted in a rich heritage, we are part of a distinguished holding company that has been a beacon in the watch industry since 1988. Our foundation is built on a legacy of unparalleled expertise, dedication, and a profound passion for the art of horology.


Our Legacy


Established under the aegis of a holding company with over three decades of experience in the watch sector, WATCH & WATCH embodies the pinnacle of watch retailing. Our inception was driven by a vision to create a space where watch enthusiasts and collectors alike could discover a curated selection of the world's finest watches. Since then, we have been unwavering in our commitment to quality, craftsmanship, and customer service.


Craftsmanship and Selection


At WATCH & WATCH, we celebrate the timeless craftsmanship of watchmaking. Our collection spans the spectrum from classic elegance to contemporary innovation, featuring an array of watches from the world's most prestigious brands. Whether you are seeking a piece that tells a story of historical craftsmanship or one that represents the cutting edge of horological technology, our selection is unmatched.


Expertise and Excellence


Our team of experts brings together years of knowledge and a deep passion for watches. We are here to guide you through our collection, offering personalised advice to help you find the perfect timepiece that reflects your style and meets your exacting standards.


Sustainability and Ethical Practice


Aligned with the principles of our holding company, we are committed to sustainability and ethical practices in every aspect of our operations. We believe in responsible sourcing, environmental consciousness, and contributing positively to our community.


Join Our Community


WATCH & WATCH is more than a retailer; we are a community of watch lovers. We invite you to join us at our events, participate in workshops, and engage with our forums. Here, enthusiasts can share their passion and knowledge of horology in a welcoming environment.


Our Promise


We take pride in continuing the legacy of excellence set forth by our holding company since 1988. At WATCH & WATCH, we are dedicated to ensuring your experience with us is as timeless as the watches we offer. Thank you for choosing us as your gateway to the world of fine watches.